守信

老掌柜在这一带开店数十年，始终秉持诚实守信、厚道待客的立业原则，深得老顾客们的长久信赖。

lǎo zhǎng guì zài zhè yī dài kāi diàn shù shí nián, shǐ zhōng bǐng chí chéng shí shǒu xìn, hòu dào dài kè de lì yè yuán zé, shēn dé lǎo gù kè men de cháng jiǔ xìn lài.

The old shopkeeper has been operating a store in this area for decades. He has always adhered to the founding principles of honesty, trustworthiness and hospitality, and has won the long-term trust of old customers.

诚实守信是立身处世的基本道德底线，习惯于靠编造荒唐谎话来遮掩过错的人终究会被所有人唾弃孤立。

chéng shí shǒu xìn shì lì shēn chǔ shì de jī běn dào dé dǐ xiàn, xí guàn yú kào biān zào huāng táng huǎng huà lái zhē yǎn guò cuò de rén zhōng jiū huì bèi suǒ yǒu rén tuò qì gū lì.

Honesty and trustworthiness are the basic moral bottom line for life. People who are accustomed to making up ridiculous lies to cover up their mistakes will eventually be rejected and isolated by everyone.

尽管受到国际大宗商品原材料采购价格大幅上涨的冲击导致生产短期亏本，该百年老店依然恪守信誉保证原厂品质不缩水。

jǐn guǎn shòu dào guó jì dà zōng shāng pǐn yuán cái liào cǎi gòu jià gé dà fú shàng zhǎng de chōng jī dǎo zhì shēng chǎn duǎn qī kuī běn, gāi bǎi nián lǎo diàn yī rán kè shǒu xìn yù bǎo zhèng yuán chǎng pǐn zhì bù suō shuǐ.

Although affected by the sharp increase in the purchase price of raw materials for international bulk commodities, resulting in short-term production losses, this century-old store still adheres to its credibility and ensures that the original quality does not shrink.