厚道

老掌柜在这一带开店数十年，始终秉持诚实守信、厚道待客的立业原则，深得老顾客们的长久信赖。

lǎo zhǎng guì zài zhè yī dài kāi diàn shù shí nián, shǐ zhōng bǐng chí chéng shí shǒu xìn, hòu dào dài kè de lì yè yuán zé, shēn dé lǎo gù kè men de cháng jiǔ xìn lài.

The old shopkeeper has been operating a store in this area for decades. He has always adhered to the founding principles of honesty, trustworthiness and hospitality, and has won the long-term trust of old customers.